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Acquire Now Case Description of Wendy Peterson Case Study Wendy Peterson was lately promoted to Vice chairman of Profits at the Plano, Texas, office of AccountBack, an accounting application and products and services company. To penetrate a perceived sector market, Peterson hires Fred (Xing) Wu, whose familiarity with and use of Chinese enterprise leaders in Plano is effective. Wu was born and raised in China, partly educated within the U.S., and immigrated into the U.S. in 2005. Within twelve months, he had signed his regional crew's greatest consumer, but Peterson has reservations about Wu's efficiency and is also uneasy about their Performing partnership. Wu has asked for an assistant-unprecedented within AccountBack's flat organizational composition. Peterson reflexively perceives the ask for as unreasonable, but in responding she need to keep in mind the implications her final decision may have on the rest of her gross sales team, and her individual profession.
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